Top 10 Reasons to Advertise on Digital Audio

Digital Audio ads are a great way to advertise your product or service. Digital audio ads can reach where other means of advertising don’t. For example, at Spotify and Sound Cloud, you can reach your audience through digital audio and boost your business. In the business world, today Digital audio advertising is a must. In this post, we show you why you should advertise using digital audio.

Reasons why you should advertise using Digital audio

• Effective where other advertisement strategies fail

When someone is driving or jogging while listening to music, how can you reach them? Digital audio is the only advertising method that can reach these people when they are busy doing something.

• Cost-effective

Digital Audio Advertising does not cost much as compared to Visual ad units. Digital audio offers advertisers a great variety of platforms to reach their audience. If you spend 30 percent of your budget on Digital audio advertisement, it will reach more than fifty percent of your targeted audience. 

• Digital Audio ads have a high engagement rate

As compared to other methods of advertisement, digital audio advertisement has a 24 percent higher recall rate. It is also reported that sixty percent of customers making a purchase are podcast listeners. 

• Digital audio ads add personality

Through digital audio ads, customers’ experience with your company is interactive. People listen to your voice and respond to what you are promoting. The human voice creates a bond and connection and is an excellent call to action.

• Digital audio has a broader reach

In the USA, digital advertising revenue from the year 2002 to 2019 increased. It reached nine hundred million from 18 million. This incredible growth happened due to the increase of listeners of digital audio.

• Digital audio advertisement helps you target the right people

An advantage of using digital audio ads is that you can target a specific audience. It is crucial in business to target the right audience.

• People spend so much time listening to music

More than 80 percent of Americans are streaming music. And the average is four hours per day. How do you target the audience? “ Power in numbers gets you the attention you need.” The numbers are in the people who listen to music. Digital audio ads are a must to boost your business.

• Digital audio ads is a way of expression

When you use Facebook or other social media platforms, ads pop up, but you don’t care to read them. How can you tell people about your business when most people ignore your ads? Digital audio helps you express your attachment to your brand. Your message is clear and gets across. 

• Digital audio is the radio and social ad combined

Many companies use Facebook and other means of advertisement, and the competition is great. The digital audio ad has social ad and radio benefits connected, and the competition is low. Only a hundred thousand people utilize digital audio. In this market of low competition, there are great possibilities. In other words, more money for those willing to invest.

• Digital audio aligns the message contextually

You can reach your targeted customers through digital audio with calculated customer targeting features like geographical, behavior, contextual, device-type, gender, age groups, contextual, and genre relevance.

Wrapping Up

To sum up, digital audio advertising offers multiple benefits. If you want to reach your targeted audience, digital audio advertising is indispensable.  Using digital audio advertisement when most of your customers are streaming music is a great opportunity.