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Promoting BRIDGE within Victoria
Fostering
interest in the game

Marketing Resources

The Australian Bridge Federation has some fantastic material to help clubs with marketing and growing their membership.

Visit the ABF marketing site via this link ABF Marketing

On this site you will a wealth of information covering the ABF own Marketing Plan and Strategy, Tips for Clubs and Congress Organisers, ABF Research, Bridge promotion and marketing updates.

ABF Marketing’s goals

The overall mission for the ABF Marketing Stream is to make a valuable contribution to the wellbeing of the Australian community by promoting membership and involvement with the Australian Bridge Federation Inc (through its State and Territory affiliates).

The goals are to:

  • Increase ABF membership
  • Obtain maximum value for the ABF’s annual investment in marketing
  • Increase the playing frequency of existing ABF members
  • Improve brand management; and
  • Undertake research to enable continuous improvement in marketing activities.

Do you have any questions, comments or suggestions for the ABF? eMail ABF Marketing