Marketing Workshop

A free one day Workshop for Committee and Administration Members of your club Presented by Sandra Mulcahy, ABF Marketing Manager Saturday 24th September, 2016 From 10.30 a.m. to 3.00 p.m. (Lunch provided) At the VBA, 131 Poath Road, Murrumbeena Download The Flyer In this workshop you will be guided through a step-by-step process to develop a membership strategy that serves the needs of your members as well as generating a financial return for your club. Discussion will include fundamental concepts including:How to develop and convey a compelling value proposition How to engage members and prospective members in a way that will keep them loyal to our club Understanding the membership lifecycle; and How to develop an education strategy for all members and prospective members at your club (including suggestions for how to transition people from beginner classes to session bridge).

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